Includes bibliographical references and index.

Title Page
Copyright Page
Praise for Firms of Endearment
Dedication
Contents
About the Authors
Foreword
Prologue: A Whole New World
1. It's Not Share of Wallet Anymore; It's Share of Heart
2. New Age, New Rules, New Capitalism
3. The Chaotic Interregnum
4. Employees—The Decline and Fall of Human Resources
5. Customers—The Power of Love
6. Investors—Reaping What FoEs Sow
7. Partners—Elegant Harmonies
8. Society—The Ultimate Stakeholder
9. Culture—The Secret Ingredient
10. Lessons Learned
11. Crossing Over to the Other Side
Acknowledgments
Index
Footnotes
Chapter 2
Chapter 5
Chapter 7

Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage.

These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment.

You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. taken from the publisher's site.